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Why are Links So Important?
Posted on 01. Jun, 2011 by James Smyth in link building, Search Engine Optimization, SEO
It can seem in the world of SEO that all that is focused on is getting links. While this may be true to a point this is not the main focus of SEO. The real reason that getting links is so important is to improve site authority. Imagine you are looking at a new pair of shoes. You ask yourself, “Will this do what I need it to?” “Will this fit my style?” “Can it last a long time?” Similar questions are asked if you are searching for information online.
A search engine has to try and answer these types of questions for you “Is this I am looking for?” “Does it provide me with enough relate information?” “Is this going to be useful in the future?” Well how does a search engine figure all that out. Well it uses a huge and fancy algorithm that is almost like magic which groups together web pages of a similar topic and then rates them in order of most relevant.
Getting into the category can be fairly simple. Make your site about a desired topic let the search engine find it and you are in. Getting to the top of that group is the hard part. Of course you have to offer good information that will be useful but even that won’t do it. Now back to the shoes. What if your friends told you those were a great pair of shoes, would that influence how you decided? What if it as a shoppers magazine? What about a Consumer’s Report? Each one of these adds a different type of value to the information you have and your overall decision. Then think about those recommendations you get from you don’t trust or is always selling junk. Would you trust those sources? Generally not.
Just like these recommendations for shoes that give you needed information and confidence a link does the same thing for a site. When other sites link to your site it says “I think this is important.” “I want to recommend it to others.” Getting one or two of these is a great start but what if all those in your category have 1,000 or even 10,000. Unless your link comes directly from Zeus that one recommendation doesn’t hold up against 1,000 recommendations very well. Also if the links you get are from spammy sources such as a site called diet-miracle-pill.com (not a real site) that just posts links on their pages to diet sites and that is all they do, not caring if the site is good or not, or true or not. ?Links like these are like recommendations that are from not as trusted sources. If the majority of your links are these kind of links it can really hurt your site.
So by getting more links (that are quality) you are basically getting more recommendations for your site. Get them to vary across different websites and you will be in business. Links are not everything but they do have a huge impact.
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