What is tremendously popular in Japan and practically obsolete in the US?
Nope. It’s QR Codes.
QR Codes (QR for Quick Response) are like bar codes but are meant to be scanned by ordinary people (not check-out scanners) to quickly gather information from the digital world about the physical world. QR Codes can be scanned with cell phone cameras taking you to web pages without typing a single word. Many free apps and non-smart phone software is available for scanning QR codes.
Imagine sitting at your favorite sandwich shop and wondering how many calories are in the delicious steak and everything sub you’re consuming. Snap a photo of the QR Code and voila! The complete nutritional information of your sandwich – without typing a word.
Or perhaps you’re perusing the record store wondering what the tour schedule is of the band whose album you’re ogling. Scan the QR Code and see a list of tour dates, song lyrics, or a MP3 free download.
Japan has been using QR Codes for years. They’re present on everything from billboards to the takeout.
The use of QR Codes is limitless. I just wish the US thought so, too.
Here’s a report CBS did in March 2010 on QR Codes:
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