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The Press Release – Publicity on the Web
Posted on 21. Oct, 2008 by Boyd Norwood in Search Engine Optimization, Uncategorized
Does your site have something big that they want to show to the web? Perhaps you have a new product line that was added to your catalog. Your website may have just outgrown its prior facilities and you are now changing locations. Anything that happens to your site and your business ought to be made known.
How can you get your story out there? The best way for you to do this is going to be a Press Release. A press release is a viable option where you will write a story on what is occurring in your company, or you can write a promotion for a new product you are distributing. Whatever your big news, you have the option of getting into the hands of the media so that they can grab it if they so choose.
Usually, you should not stress if your phone does not ring. There is link building power in the release itself. Any media pick-up that might happen would be an added bonus. What then can you do to make your press release a strong link source for your site?
You should choose a release package that fits your needs and budget. There are free press release sites, yet you should know that you get what you pay for. It will be worth your while to budget and get a quality press release done. Find the site that you wish to use. Two suggestions would be prweb.com and prleap.com.
Some of the things you will want to do as you write your press release would be the following:
- Make sure to place links in the content of your press release. These links are the key purpose behind your release and they should not be excluded.
- Be sure to use your keyword clusters as the anchor text for those links.
- Be careful to only link once to each URL that you place in the press release.
- Don’t use text with all caps.
- Use a quote and some analytical information. This still ought to have meat to it so you can have the possibility of more media exposure.
If done correctly, a press release will be a great link building tool, and an opportunity for possible extra exposure. Be sure to track the effects of your press release and see the results of it. Watch your web traffic, analyze your amount of subscribers and return visitors to your site. All of these can be influenced by press releases. Do a good follow-up and analysis for yourself to see where you can change the way you use this tool.
In short, using press releases at times when you see fit will be a great way to build up your site, increase your traffic, and increase your site’s exposure.