If you are link building to your website there are hundreds of easy links that you can obtain with very little effort on your part. Have you ever heard of directory submissions? There are two different types of directories you can submit your website to, paid and non paid.
Most directories on the internet are non paid and are free to use by anyone who has a website they want to list. There are however, some paid directories that have a great impact on your SEO efforts and you will even get some traffic from them. The first of these is the Yahoo Directory.
The Yahoo Directory is a paid directory hosted and maintained by Yahoo. It costs $299/year to list your website. Backlinks coming from the Yahoo Directory are high quality links because of the amount of page rank that this particular directory has. You just need to decide whether or not you can afford $299 a year. (In the beginning if the marketing budget is tight, I would spend that money elsewhere, but eventually it is worth paying for).
Another great paid directory is the Best of the Web Directory. The links coming from this directory are not as powerful as the Yahoo Directory, but they are still high quality backlinks. This site has two pricing options, first, you can pay one lump sum up front for $249.95, or second, you can pay annually for $99.95. If you can muster up the $250, I would suggest that option.
Now, as I said a few paragraphs up, most of the directories on the internet are non paid. All you have to do is go to the site and submit all the information they ask for. Your site will then be reviewed and either accepted or rejected into their directory. You will be notified by email when this happens. I will go into detail on how to submit to these directories and get the most SEO value that you can.
How To Submit
- You need to locate as many of these directories as you can and start submitting to each of them. You can find a good list of the top 100 directory submission sites on the internet by clicking here.
- Go to each site and start submitting. You will want to look for a link that says "Add Link", "Add Site", "Submit Site", Suggest URL", etc. Click there and you are on your way.
- This is the most important thing to remember, or all of your effort and time will be wasted. When it asks for the "Title of the Site" or "Link Name" or "Link Title" (I think you get the picture), you need to use your keywords, since they become the anchor text of the link pointing to your website. You will also want to make sure that you have a nice variation of anchor text when submitting to directories.
Before I finish up, I should also talk about one other directory that is nigh impossible to get into, but if you do, it is one of the best links you can get in terms of SEO. It is called DMOZ.org. You need to know that you should only submit to DMOZ once. If you keep submitting, your links will definitely be rejected. If you do get rejected, you can submit again, but I would strongly suggest that you wait at least one year before re-submitting. When submitting, you need to ignore my guidelines above. Instead of adding your keywords as your site title, you need to use the name of your site. If you use keywords, your site will be rejected. (DMOZ is the only exception to guideline #3 above!)
I hope this has been helpful, if I were in your postion, I would start by submitting to DMOZ and then move on to the others. To see instructions on how to submit to DMOZ, click here.