Video – A Fool Proof Way To Increase Your Website Conversion

Posted on 14. Jul, 2008 by Boyd Norwood in Conversion Rate Improvement, Video Marketing

A few weeks ago I was introduced to a video series that teaches people all about videos and how to use them to increase the amount of money you make online. The whole goal behind these vidoes is to teach individuals how to make, use, and optimize videos to help increase conversion on your website, boosting sales or affiliate commissions in a short period of time.  I also learned that people like to see another person that they can connect to.  This is key in boosting conversion and believe it or not, video is a huge internet marketing tool!

After watching these videos I was quite motivated to go out and make a few videos to put on a few of my personal websites.  I was going to start with my money site since I could most likely see the results quite quickly.

I created a video of my daughter and I, sitting on our couch, in the middle of our home.  The video was simple, nothing too fancy, just welcoming people to my site, telling them why my site solves a problem they have, and giving them a call to action.  I then uploaded the video to a website called Viddler and embedded the code on my main landing page.

Within two hours, I had noticed a spike in affiliate commissions.  The next day and every day since, we have doubled our affiliate commissions on that site.  This was a testimony to me that videos do work to convert visitors!  I am currently in the process of getting video on my other 12 sites that produce an income for me.  I am also working on getting video up on the ioVentures site.

If you are interested in getting video on your site, you need to know and implement the following things on your sites.

1. The video has to be on your landing page where your visitors will see it.
2. Set the video to auto play so your visitors have no choice about watching it.
3. Start by offering a warm welcome to your site.
4. Tell them you understand their problem and why they have come to your site for help.
5. Tell them exactly why you can help them with your site.
6. Give a strong call to action, to purchase a product or affiliate product.

Video does work!  Do what you can to get a video on your site today!  Even if it isn’t the best quality, get something up and work on something better in the mean time.  I honestly believe that video is the future of the internet.  Work on implementing these things and be years a head of your competition.
 

If Shakespeare Could Blog…

Posted on 10. Apr, 2007 by Boyd Norwood in Blogging, Conversion Rate Improvement, Space Monkee, Workshops

Watch Video Here: If Shakespeare Could Blog – Blogging Success Video

1. Setting up a WordPress Blog
   1. Hosting (BlueHost: Fantastico, Simple Scripts)
   2. WordPress Installation & Setup
      1. Installation
      2. Settings
         1. www
         2. permalink structure /%postname%.html
      3. Plugin Essentials
         1. What are plugins & how can they help me?
            1. Explanation
         2. Uploading your first plugin
            1. Plugin Central – List of Plugins to paste
         3. Setting a Stable base
            1. Publishing
               1. Google Sitemap Plugin
               2. Twitter Tools
            2. SEO Your Site
               1. All-in-One SEO Pack
               2. SEO Friendly Images
               3. SEO Smart Links
               4. Simple Tags
            3. Networking
               1. Social Links
               2. Tell-A-Friend
            4. Usability Features
               1. Featurific
               2. Awesom Dropdown
               3. Favorite Posts
            5. Creating Stick
               1. What Would Seth Godin Do?
               2. Comment Relish – emails a thank you to first time
               3. Subscribe to Comments
               4. Comment Thank You Page
         4. Others
            1. Askimet
               1. Registering for WordPress.com & API
            2. Ohz Dropdown Menu
            3. One Click Plugin
         5. Find more plugins
            1. WordPress.org Plugin Directory
            2. Google Search
      4. Installing Your Template FREE ONES
         1. Finding a Template
            1. WordPress.org Themes
            2. Google Search
         2. Installing & Activating
2. Building Community
   1. Read
      1. Search for your topic of interest
      2. Skim or read 5 a day
      3. Setup Google Reader or iGoogle
   2. Bookmark
      1. Onlywire
      2. Shareaholic Firefox Add-on
      3. AddThis
         1. Digg
         2. StumbleUpon
         3. Twitter
         4. Facebook
   3. Commenton on Blog Posts (links)
   4. Tweet
      1. 3 times a day is solid
         1. 1 blog post (Twitter Post)
         2. 2 links to good resources (in your reading)
         3. 3 Thoughtful replies (TweetDeck – Twitter Search)
   5. (Make New Friends & Connect)
      1. Twitter Search – Tweet Deck
      2. Facebook Groups
      3. Youtube Channels
3. Content, Content, Content
   1. Principles
      1. QUALITY 1.
      2. Engage Your Reader
         1. Ask questions
         2. Respond to User Comments Quickly
      3. Think SEO, at least partially
         1. Categories/Tags
         2. SEO
   2. Push Content
      1. Facebook Notes/Page
      2. Twitter – Twitter Tools
      3. LinkedIn