How can an Article be a Link-Building Powerhouse?

Posted on 29. Oct, 2008 by Boyd Norwood in Search Engine Optimization

Take a look at your website and think for a moment what might help you to get more exposure for your site. Wouldn’t it be great if someone who knew the industry that you worked would reference you as an expert in your industry? Well you really don’t need to wait for someone else to reference you to make you an authority in your industry. You can get your own expertise out there and turn yourself into the authority you want to be. How is this possible? The way I’ll be talking about today is articles.

The purpose of an article is to spread general information about an industry or a concept. It can give an overview of the situation of the industry at present, or it can be an analysis of certain parts of that industry. It might be a relevant story about some happening within that sphere of business. Whatever the topic may be, these articles are extended to the readers for the purpose of keeping them informed on what is happening in the industry.

Why then does an article help your website to become the authority for your industry? Whenever you write an article online, you have a chance to make a name for yourself as an author. You will be able to write an author’s biography and describe what you do. In this biography you have the chance to reference your website and place links to landing pages on your site. When you make these links, be sure to use your keywords from your selected clusters as the anchor text. If you don’t, you aren’t building effective links.

These links help your site to rank in the search engines for your keyword phrases therefore establishing you as an authority in your industry because you will be on the top the the SERPs (Search Engine Results Pages).

General Article Marketing Steps:

  1. Write article
  2. Write author bio
  3. Submit article to each of the following directories

The Nitty-Gritty Details:

Writing Your Article

  • Your article needs to be at least 400 words long.  Once you reach 400 words, finish the article as soon as possible.  You don’t necessarily get more benefit from your links if the article is longer so my opinion is not to waste your time going much past 400 words.
  • Create a catchy title but be sure to include one or two keyword phrases that you will be using as links in the author bio.

Writing Your Author Bio

  •  2-3 sentences that include 3 links with each link pointing to a different landing page on your site
  • Use HTML coding to create these links.  An example of an author bio the way it needs to look when pasting it into the author bio form submission field is as follows:
  • John Smith wants to help people learn about the different types of <a href="http://www.fezzari.com/categories/view/Road_Bikes">road bikes</a> and <a href="http://www.fezzari.com/categories/view/Mountain_Bikes">mountain bikes</a>.  Visit Fezzari today to learn more about or to purchase one of their <a href="http://www.fezzari.com">mountain bikes</a>.

Submitting to Article Directories

  • Each article directory asks you to create an author account.  It is free to do so.
  • Create a new email address that you will use just for these article accounts so as to avoid filling up your other emails with a lot of junk mail.
  • Try to use the same username and password for all article directories so you don’t have to memorize more than one.
  • Submit on a regular basis.  I recommend one article a week.  At the very least, one article a month.
  • After you have some article links under your belt, start using an automated submission service.  The best one in the market by far is Unique Article Wizard.It costs $67 a month but it is worth it.

If you can take the time to continuously release articles on the web, you will soon find that you are building a strong ranking in the search engines and your traffic will increase. This tool is one of your keys to SEO success.

The Press Release – Publicity on the Web

Posted on 21. Oct, 2008 by Boyd Norwood in Search Engine Optimization, Uncategorized

Does your site have something big that they want to show to the web? Perhaps you have a new product line that was added to your catalog. Your website may have just outgrown its prior facilities and you are now changing locations. Anything that happens to your site and your business ought to be made known.    

How can you get your story out there? The best way for you to do this is going to be a Press Release. A press release is a viable option where you will write a story on what is occurring in your company, or you can write a promotion for a new product you are distributing. Whatever your big news, you have the option of getting into the hands of the media so that they can grab it if they so choose.

Usually, you should not stress if your phone does not ring. There is link building power in the release itself.  Any media pick-up that might happen would be an added bonus. What then can you do to make your press release a strong link source for your site?   

You should choose a release package that fits your needs and budget. There are free press release sites, yet you should know that you get what you pay for. It will be worth your while to budget and get a quality press release done. Find the site that you wish to use. Two suggestions would be prweb.com and prleap.com.

Some of the things you will want to do as you write your press release would be the following:

  1. Make sure to place links in the content of your press release. These links are the key purpose behind your release and they should not be excluded.
  2. Be sure to use your keyword clusters as the anchor text for those links.
  3. Be careful to only link once to each URL that you place in the press release.
  4. Don’t use text with all caps.
  5. Use a quote and some analytical information. This still ought to have meat to it so you can have the possibility of more media exposure.

If done correctly, a press release will be a great link building tool, and an opportunity for possible extra exposure. Be sure to track the effects of your press release and see the results of it. Watch your web traffic, analyze your amount of subscribers and return visitors to your site. All of these can be influenced by press releases. Do a good follow-up and analysis for yourself to see where you can change the way you use this tool.

In short, using press releases at times when you see fit will be a great way to build up your site, increase your traffic, and increase your site’s exposure.

 

Header Tags

Posted on 10. Oct, 2008 by Boyd Norwood in Search Engine Optimization, Uncategorized

When attempting to optimize your site for the search engines, there are structural pieces that become vital to your success. Certain locations on your website are more strategic for the placement of your key phrases. This is because search engines use algorithms that do not value all content the same.

Imagine a newspaper. When you are reading the newspaper, what do you do? You browse headlines to find the articles that interest you.  Once you find an article of interest, you might scan the article first looking at subheadlines to guide you.  We can all agree that the words in headlines and subheadlines are more important than the main body of the article.

In similar fashion, search engine bots read over the content of your web pages.  The bots tend to give more importance to phrases in headlines and subheadlines.  But what is considered a headline/subheadline to the search engine bots?  The answer is simple: Header Tags.  

Even though your page title might be big and bold and look like a headline to a human being, it is not seen as a headline to Google or other search engines unless it is turned into a header tag.  Those header tags are labeled in the code of your website, and the search engines look for those tags. Like the eyes that are looking for a relevant story, the search engines will place priority on H1 tags that cater to the desired search. 

You can make any text a header tag by simply adding a small snippet of html code around the text within the code of the website page.  Header tags range from h1 to h6 and the code looks like this:

<h1>Page Title Goes Here</h1> or

<h2>Subheadings Go Here</h2>

That’s it.  It’s not much code but adding them will help with your onsite optimization efforts.

How to put header tags into practice:

Put the main keyword phrase from that page’s cluster in the h1 tag for sure.  If you have any subheadings that are there for the user and they contain keyword phrases from that page’s cluster, then turn those into h2 tags.

Feel free to ask questions below. 

 

Want More Traffic And More Incoming Links…

Posted on 29. Sep, 2008 by Boyd Norwood in Blogging, Search Engine Optimization

Try blogging! Over the past few weeks I have watched a lot of SEO videos and read a lot about using blogging as an search engine optimization tool. This may be old news for some of you, but for most of you, especially beginners, this is going to be very new and enlightening.

In my opinion, blogs serve three purposes.

1- To voice your opinions and ideas about the current industry that you are blogging about. In our case it is about SEO and internet marketing principles and strategies that we have developed, tested, and proven to work.

2- To increase the amount of traffic coming to your website. You see, the search engines love blogs! I would say probably even more so than normal HTML websites. Blogs, whether they are run by Word Press, Blogger, or any other blogging software make it easy for people like you and me to add new and fresh content to our sites without having to hard code anything. I’ll tell you what, Google loves websites or blogs that have new content and they come back to your site frequently to see what’s new. Because blogs are so easy to post to, you can save time and add new content all of the time.

As the search engines see new content and new internal links they will begin to rank your posts in their results. Blogs can generally get ranked pretty high with relatively little work in niche markets and with long tail keywords that you might not be focused on targeting at the moment. If you are using Word Press as your blogging software, you can use plug-ins like the Related Posts plug-in to supercharge your internal linking structure and get ranked even faster and get even more traffic.

3- For SEO value. It is no secret to anyone marketing on the internet that incoming links fuel search engine optimization and make or break your organic search rankings. It is vital that when adding new content, like blog posts, to link to other blog posts within your blog or related pages on your website. Yeah, it’s great to have a sweet internal linking structure down in your footer or side bar, but it has been proven that links within the body of your text have more value than those in other areas of your website.

Links are not the only reason why blogging helps your SEO efforts. It has also been proven that sites with over 100 pages do better in the search engines. It all goes back to the idea that you need to add new content to your website or blog regularly. The experts in the SEO industry suggest that you are adding content to your website every single day. This is why blogging is so great for your SEO efforts.

If you don’t have a company or site blog, you need to get one. Word Press blogging software is free and relatively easy to set up on your domain. If you don’t have the ability to set up a blog attached to your website, get a free blogger account. Anything is better than nothing! Take action today and work hard to add content every day! It will pay off.

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