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Acquiring Blogroll Links
Posted on 30. Jul, 2008 by Boyd Norwood in RSS, Search Engine Optimization
Blogs have proven to be a very effective way to spread information about your site and increase traffic. Many people argue that blogs have a tendency to rank faster than normal websites. Because of this and other reasons, it can be very beneficial to get your site listed in people’s blogrolls. There are a few secrets I have learned that have helped me to get my site on many of these.
The first thing you need to do is find blogs that are relevant to the content on your site. Google is going to give your link much more authority if the two sites are similar. People are also going to be very hesitant to include your link if it is on a different subject.
Finding Related Blogrolls
A few quick methods to find relevant blogs are: go to technorati.com and do a few searches for industry specific phrases; do a google search like "industry phrase inurl:blog" (without the quotes); and once you’ve found one industry specific blog, check out all the blogs currently listed in their blogroll. Those links will most likely be other industry related blogs.
Create A Bargaining Chip
Once you have located several related blogs, you need to think of something you have that the other person would want. Most people are much more inclined to give you a link when you can give them something of value in return. For me, Hubpages has proven to be a great outlet for these purposes. It is a free website that gives you the chance to write on any subject. If you keep a high enough hubscore, it provides a place to have followed links. Being able to add someone’s blog as one of these followed links is a perfect bargaining tool for getting your site on someone’s blogroll.
Contacting the Blog Owners
After you have found your potential blogroll and established your trading tool, it is time to move on to the next step. Writing a generic email that is going to be sent to several different blogs, can be tricky. You need to make people think the e-mail is personal and is not being sent as a mass message. I like to include a few personal things in my life. I also like to make comments about specific issues in our industry. Chances are, someone has made a post or commented about one of these issues.
Do Your Part
Lastly, when people add you to their blogroll, make sure you hold up your part of the agreement and link to them where you said you would. Hopefully these little tips will help you improve your Google rankings and improve traffic to your site.